Are you an online business owner? Do you want to understand how your sales are doing?
eCommerce tracking is the key. It helps you learn about customer behavior, marketing effectiveness, and overall business performance.
By using the right tools, you can gather important data to make informed decisions and improve your sales strategy.
In this article, we will talk about the importance of eCommerce tracking and how it can benefit your business in today’s competitive online marketplace.
Table of Contents
Getting Started with eCommerce Tracking
Tips Before You Start
When starting eCommerce tracking, consider the variety of shipping options available. Anticipate longer shipment times and less frequent tracking updates compared to standard courier services due to coordination with local postal services.
To ensure successful tracking, have a specific reference code or tracking number recognized by the local postal service. Check tracking information through official websites and be patient, as there may be delays in updating due to information being received from delivery partners.
Tracking delays can vary depending on the country of origin and the shipping method selected by the sender. These considerations can help set realistic shipping expectations before starting eCommerce tracking.
Setting Up Your Tracking System
Steps to Implement eCommerce Tracking
Implementing eCommerce tracking involves a few initial steps:
- Set up a Google Analytics account.
- Link it to an eCommerce platform.
- Enable eCommerce tracking in the GA account.
Considerations for setting up a tracking system include:
- Defining specific tracking goals.
- Aligning tracked metrics with business objectives.
- Establishing a proper data collection process.
eCommerce tracking is useful for:
- Monitoring and optimizing the shopping cart and checkout process.
- Providing insights into cart abandonment rates and purchasing trends.
- Evaluating the effectiveness of different marketing channels in driving conversions.
Tracking interactions on the checkout page can also help identify areas for improvement in the conversion funnel.
Track Your Items
How to Check Item Details
To check the details of a shipped item with DHL eCommerce, follow these steps:
- Input the tracking number from your local postal service into ParcelsApp.com.
- The system will search and provide shipment details.
- Review the current status, location, and expected delivery date.
- Note any delays in updating, as there may be delays in information from delivery partners.
- For accuracy, contact the merchant if the shipment exceeds the expected delivery date.
- DHL eCommerce partners with local postal services, so delivery times can vary.
Shopping Cart Tricks
How to Add or Take Out Items from Your Cart
To add items to your shopping cart, click “Add to Cart” next to the item you want. To remove items, go to your cart and click “Remove” or “Delete”. You can change the quantity by adjusting the number and clicking “Update Cart”. You can also save items for later in a separate list. Lastly, you can move items between your cart and “Save for Later” list to organize your purchases.
Starting to Check Out
How to Begin the Checkout Process
To start the checkout, click on your shopping cart. Review and verify the items you want to buy. Then, go to the checkout page. Here, you’ll see a summary of your order, including the total cost, taxes, and shipping fees. If you want to add more, click “continue shopping”. To remove items, adjust the quantity to zero. For discounts, enter any coupon or discount codes during checkout. The discount will show in the order summary before you make the final purchase.
Buying and Refunding
How to Make a Purchase or Give a Refund
To buy something on the eCommerce platform, you can add items to your cart and go to checkout on the website. Or, you can use a mobile app.
To give a customer a refund, the merchant has to use the same payment method as the original purchase. They can do this by accessing the customer’s order details and selecting the refund option.
To apply discounts and deals, customers can enter a promo code or discount at the checkout before making the payment. Sometimes, discounts are automatically added based on certain conditions, like a minimum purchase amount or specific items.
Saving Money with Promotions
How to Apply Discounts and Deals
To apply discounts and deals to a purchase, customers can usually enter a promo code in the designated field during the checkout process. This code is typically made available by the seller through various marketing channels or newsletters.
Customers can also take advantage of promotional offers during the checkout process by activating them through a checkbox or dropdown menu.
Limitations and restrictions on using discounts and deals may vary by platform. Some sellers may restrict the use of multiple deals on the same purchase or have minimum purchase requirements for a deal to apply.
Additionally, certain exclusions such as specific products, brands, or sale items may also apply when redeeming discounts and deals in eCommerce platforms.
