Starting an eCommerce business may appear tough. However, with the right niche, it can also be incredibly rewarding. In this post, we’ll help you find the perfect niche. This niche will align with your passion and have high profit potential.
We’ve done the research and picked out the 14 best eCommerce niche ideas, so you don’t have to. Both newbies and seasoned business owners will find some great niches here.
So, let’s get started and explore the top eCommerce niches for 2023. But before we begin, let’s take a super-quick look at the basics. Happy reading!
Table of Contents
What is an Ecommerce Niche?
An eCommerce niche is a specific area or market that you focus on when you’re selling products or services online. Think of it like a little corner of the internet where you get to be the boss and sell things that you’re really passionate about.
It can be anything from selling handmade soap to vintage clothing or even digital products. The possibilities are endless!
3 Reasons Why Your Ecommerce Business Needs a Niche in 2023
When starting an eCommerce business, it’s important to choose a niche to focus on. Your choice will make your life easier and help your business succeed. Here are three reasons why your eCommerce business needs a niche:
1. Less competition
Choosing a niche narrows down your competition. This means that you’ll be able to stand out more and have a better chance of success.
For example, let’s say you’re interested in selling clothing. Instead of trying to compete with all of the other clothing stores online, you could focus on ethically-made clothing.
This way, you’ll be able to attract customers in need of those types of clothing. You’ll also have less competition.
2. More discoverable audiences
When you have a niche, it’s easier to find your target audience. Your niche will help you identify the types of people who are most likely to buy from you.
All you have to do is sell products related to that niche, and you can be sure you’ll have an interested audience.
Imagine that you’re selling products for pets. You can target pet owners. Doing that allows you to create marketing campaigns that are more effective and reach the right people.
3. Lower inventory and storage costs
When you have a niche, you’ll be able to limit your inventory and storage costs. These costs can rise to high numbers unless you find smart ways to lower them. By narrowing your focus, you can save money by only purchasing and storing products that you know will sell.
For example, if you’re selling eco-friendly footwear, you don’t have to stock a wide range of shoes and sandals. All your customers need is a steady supply of products in that specific niche. This way, you’ll be able to save on inventory and storage costs.
By choosing a niche, you’ll be able to save money, find an audience easier, and stand out from the competition. It may feel limiting at first, but it will ultimately be beneficial for your business.
8 Steps to Build a Thriving Ecommerce Niche Business in 2023
1. Piggyback on the latest trends
One of the best ways to find a niche is to identify the latest trends. You can then find a way to use them to your advantage.
For example, if you notice that more people love sustainable products, you could sell eco-friendly items. This way, you’ll be able to capitalize on the trend and attract customers who are looking for such products.
Feel free to check out our list of current winning dropshipping products. You may find some inspiration there.
2. Leverage any unique connections or interests you have
If you have any specific interests, use them to your advantage when choosing a niche. The stronger your connection to the niche, the better.
For example, if you’re a musician, you could focus on selling musical instruments or music-related products. Connections allow you to leverage your expertise and attract customers who are interested in the same things as you.
3. Make sure there’s an audience for your niche
Before you choose a niche, make sure that there is an audience for it. You can do this by researching the market and identifying the demand for the products or services that you want to sell.
The best way to ensure there are enough people willing to buy products in your niche is to do market research.
4. Do keyword research
Keyword research will help you understand how people are searching for products or services related to your niche.
You will learn about the volume of monthly searches. You’ll also see what words they type into search engines to find products in your niche.
You can use tools like Google Keyword Planner and Google Trends to research keywords related to your niche.
Buffer saw their monthly organic traffic grow to 1.3 million thanks to keyword research.
They achieved this by jumping on trends, researching their audience, and doing keyword analysis.
5. Build out content that targets your niche
Once you have an understanding of the keywords related to your niche, you can start building out content that targets them.
This could include blog posts, social media posts, and product descriptions. A good content strategy helped Ahrefs, a company that sells software as a service, get more traffic.
They deleted irrelevant posts and focused on truly helpful content.
6. Research the competition
Before you launch your business, it’s important to research the competition. Look at what other businesses in your niche are doing and see how you can differentiate yourself.
Try to find out the following:
- Who they are.
- What they are doing well.
- Their strengths and weaknesses.
- What their customers think about their products.
7. Optimize your pricing
Once you have an understanding of your niche and the competition, it’s time to set your prices.
Make sure that your prices are competitive and that you’re offering value to your customers.
8. Allocate Capital Strategically
Once you have your niche, audience, and pricing strategy, allocate capital wisely. This means that you should invest in the areas of your business that will generate the highest return on investment.
Best 14 Profitable Ecommerce Niches to Consider in 2023
Next, we’ll look at the 14 best e-commerce niche trends to watch in 2023. You can build your dropshipping or affiliate marketing business around them, even if you’re a beginner.
We’ve also provided Google Trends reports for each.
1. Eco-friendly products
More people are aware of environmental pollution. Hence, eco-friendly products are becoming more popular. Typically created from sustainable materials, the products are designed to be reused or recycled. Some of the best e-commerce niche items to sell in this category include the following:
- Reusable straws
- Bamboo utensils
- Cloth shopping bags
- Solar-powered chargers
- Eco-friendly cleaning products
Audience persona:
People who want to have less of an impact on the environment are buying more and more products that are good for the environment. Consumers who buy eco-friendly products are often concerned about the environment. They want to make more sustainable choices in their daily lives.
2. Pet products
Modern humans treat their pets like family. They are willing to spend on pet products. Some top-selling items in the pet niche are:
- Pet beds
- Pet toys
- Pet grooming supplies
- Pet food
- Pet clothing
Audience persona:
Pet owners are willing to spend money on their pets’ comfort, health, and wellbeing. They want items designed to make their lives easier while providing comfort and entertainment for pets.
3. Subscription
Subscription-based businesses enjoy a steady stream of income. These businesses often offer recurring deliveries of products or services. The key is to find as many loyal customers as possible and limit the churn rate.
The following are products in this eCommerce niche:
- Monthly book clubs
- Meal delivery services
- Beauty boxes
- Snack boxes
- Clothing boxes
Audience persona:
Consumers who buy subscription-based products are often looking for convenience. They enjoy the surprise element of receiving a new product every month.
4. Home office equipment
With more people working from home, home office equipment is becoming increasingly popular. These products are designed to improve the home office setup and make working from home more comfortable.
Examples of trendy items in the niche are:
- Ergonomic chairs
- Standing desks
- Office organizers
- Laptop stands
- Noise-canceling headphones
Audience persona:
Consumers who buy home office equipment are often looking for ways to improve their home office setup. They figure it will make their work-from-home experience more comfortable.
5. ReCommerce
Looking for ways to save money is a growing trend in these uncertain times. A lot of people are turning to reCommerce, which involves buying used goods. These products are pre-owned and often sold at a lower price than new ones.
Examples include:
- Used electronics
- Used clothing
- Used furniture
- Used books
- Used tools
Audience persona:
People who buy reCommerce products are looking for deals. Many of them are conscious of their impact on the environment.
6. Health & Wellness products
Society has always been concerned about living as long as possible. Health and wellness will always be a popular niche. That means people will always be willing to buy products that help them live healthier lives.
The following products are designed to improve overall health, wellness, and fitness. Hence, they sell like hot cakes.
- Supplements
- Essential oils
- Fitness equipment
- Yoga mats
- Natural skincare products
Audience persona:
Anyone looking for ways to live a healthier lifestyle is a potential customer. That makes the H&W niche one of the broadest on our list.
7. Educational toys
More parents want to keep their children engaged, especially those who work from home. Educational toys are the way to go. These toys are made to help kids learn important skills like how to solve problems, be creative, and think critically.
Some of the best eCommerce niche products to sell in this category are:
- Puzzles
- Board games
- STEM toys
- Educational books
- Science kits
Audience persona:
The key audience is made up of remote workers or people who spend long hours at the office. New parents can also make good customers.
8. Online courses
As people try to build more wealth, it’s normal to try to learn new skills. Online courses offer a convenient way to do that. These courses can be taken online and are designed to teach a specific skill or subject.
Here are some high-demand courses:
- Language courses
- Coding classes
- Photography tutorials
- Business courses
- Personal development courses
Audience persona:
People in professional development and career advancement spaces are ideal. They want to improve their skills and knowledge on a specific topic.
9. POD products (Print-On-Demand)
With more people looking for unique and personalized products, POD items are great eCommerce choices. These products are printed when a customer orders them and can be personalized with a design or photo from the customer.
The most popular examples include:
- Custom t-shirts
- Phone cases
- Mugs
- Customized jewelry
- Customized home decor
Audience persona:
A potential POD consumer is looking for unique and personalized gifts. They may also want to create a product with a specific design or image.
10. Beauty products
People are extra concerned about their looks. Fashion is one thing, but beauty products go a long way toward improving appearances. They are designed to enhance the look and feel of skin, hair, and nails.
Some of the best eCommerce niche products in this category are:
- Makeup
- Skincare
- Hair care products
- Nail polish
- Fragrances
Audience persona:
Basically, everyone who cares enough about their looks to spend some money can be a customer. Women are the predominant audience here, but some men can make good customers too.
11. Personal protection
Safety and personal protection are major concerns these days. These products are designed to provide a sense of security and safety, whether in public places or at home.
Examples include:
- Pepper spray
- Self-defense keychains
- Personal alarms
- Stun guns
- Emergency whistles
Audience persona:
They want to feel safer and more secure, whether they’re out and about or at home.
12. Men’s grooming products
Men are just as concerned about their appearance as women are. Men’s grooming products are designed to help men look and feel their best. Trendy grooming items for men include the following:
- Shaving cream
- Hair styling products
- Skincare for men
- Men’s fragrances
- Grooming tools
Audience persona:
Most of your potential customers are still actively dating. You might also sell to professional models, actors, and athletes.
13. Home lighting decor
Home lighting decor is a growing trend. More people are looking for ways to improve their home decor. Lighting can enhance the look and feel of a room.
They come in various forms, such as:
- Table lamps
- Wall sconces
- Chandeliers
- Floor lamps
- String lights
Audience persona:
People of all ages want to create a warm and inviting atmosphere in their homes.
14. Home fitness and workout equipment
These days, people want to stay active and healthy, even when they’re at home. Home fitness equipment can assist them in reaching their physical goals.
People in this niche buy the following products and more:
- Dumbbells
- Resistance bands
- Yoga mats
- Exercise bikes
- Treadmills
Audience persona:
This niche has one of the broadest audiences. You need to narrow down your target market based on age, body type, diet, lifestyle, and occupation.
Bottom Line
You can find the best eCommerce niche for your store or affiliate marketing business by thinking about the above options.
Remember to focus on your niche. You should also try to understand your audience. Lastly, always be on the lookout for ways to improve.
