July 03, 2023
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Highest eCommerce Success: 10 Best Practices to Eliminate WISMO

Crush Shipping Woes: Best Practices for Eliminating WISMO

Are you a customer experience manager constantly fielding questions about “Where is my order?” or WISMO? If so, you know how much time and effort this takes. It can feel like you’re stuck on a never-ending treadmill of tracking numbers and delivery updates. But don’t worry, there’s a better way.

Welcome to our guide, ‘Crush Shipping Woes: Best Practices for Eliminating WISMO’. In this article, we’ll share simple steps that can help you reduce the number of WISMO queries. We’ll cover best practices that keep customers informed about their order status, making your job easier and improving their shopping experience.

Imagine a world where you spend less time answering repetitive questions and more time focusing on enhancing customer satisfaction and retention. Read on to discover practical WISMO management strategies that can make this a reality!


Provide detailed tracking information at the time of purchase

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One of the most effective ways to eliminate WISMO queries is by providing detailed tracking information at the time of purchase. This simple practice can significantly reduce the number of WISMO inquiries you receive and improve your customer’s shopping experience.

When customers know exactly where their order is and when they can expect it, they feel more at ease. They don’t need to contact your customer service team with concerns about their order’s whereabouts, freeing up your team’s time for other tasks.

So, how do you provide detailed tracking information? The process is quite simple if you use a service like TrackMage. However, below is a general guide to how the process works:

  1. Start by including a tracking number in the order confirmation email. This allows customers to follow their package’s journey from the warehouse to their doorstep.
  2. Make sure your website has a user-friendly tracking system where customers can enter their WISMO tracking number and get real-time updates. This could be as simple as a ‘Track My Order’ page on your site. TrackMage offers fully-branded tracking pages for this purpose.
  3. Consider integrating your system with courier services for automatic updates. This way, customers can see if their order is being packed, has left the warehouse, is in transit, or has been delivered. The more information you can provide, the less anxious they will be about their order’s status. TrackMage is already integrated with 1,200+ carriers!

By adopting this practice, you’re not just reducing WISMO queries; you’re also building trust with your customers. When they see that you’re transparent about their order’s status, they’ll feel more confident shopping with you in the future.


Implement an automated tracking and notification system for customers

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An automated tracking and notification system can help you eliminate WISMO queries. It’s a tool that keeps customers in the loop about their order. Here’s how it works.

As mentioned earlier, when customers buy something, they get a tracking number. This number is key. It lets them see where their order is at any time. But what if we could make this even easier?

That’s where an automated system comes in. It sends updates to customers about their orders. These updates could be emails or text messages. They let customers know when their order has shipped, where it is now, and when it will arrive.

This saves your team time. Plus, it makes customers happy. They’ll know what’s happening with their order without having to ask.

But there’s more. This kind of system can also build trust. When customers see that you’re sharing info about their order, they feel good. They know you’re taking care of their purchase. And that can make them want to shop with you again.

In short, an automated tracking and notification system can do a lot. It can eliminate “Where is My Order,” save your team time, and boost customer trust. So why not give it a try? TrackMage sends automatic email updates to customers in any language of your choice.


Use proactive communication to keep customers informed about their order status

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Proactive communication can be the cure for excessive WISMO. It’s all about keeping customers in the know. Here’s how you can do it:

  1. Send Confirmation Emails: As soon as a customer places an order, send them an email. This should confirm their order and give them a WISMO tracking number.

  2. Use Automated Updates: Set up a system that sends updates to customers. These could be emails or texts. They should let customers know when their order has shipped, where it is now, and when it’ll arrive.

  3. Offer a Tracking Page: Make sure your website has a page where customers can track their order. All they should need is their tracking number.

  4. Be Clear About Delays: Sometimes, things go wrong. Packages get lost. Deliveries get delayed. If this happens, let your customers know as soon as possible. Explain what’s happened and what you’re doing to fix it.

  5. Follow Up After Delivery: Once the order has arrived, send another update. This lets the customer know that their order has been delivered. It also gives you a chance to ask for feedback or reviews using automated online surveys.

By using proactive communication, buyers won’t have to ask where their order is because they’ll already know. This WISMO reduction will make your customers happier.


Encourage self-service options such as online tracking and FAQs

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Encouraging self-service options could be the answer. It’s about giving customers the tools to find info on their own.

Besides offering online tracking, create a strong FAQ section on your website. This should cover common questions about shipping. For example, it could explain how long delivery usually takes. Or it could cover what happens if a package is lost.

But don’t stop there. Make sure your FAQs are easy to find. You could include a link in your emails. Or you could have a clear ‘Help’ or ‘FAQ’ button on your website.

These self-service options can do a lot of good. They can reduce the number of WISMO queries your team gets. They can also make your customers feel more in control. They’ll know they can find the info they need on their own. It’s a win-win!


Offer alternative delivery methods such as in-store pickup or same-day delivery

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Offering alternative delivery methods, like in-store pickup or same-day delivery, could be the game-changer you need.

In-store pickup is a fantastic option for customers who prefer to collect their orders themselves. It eliminates the uncertainty around delivery times and allows customers to get their items at a convenient time. This way, there’s no waiting around, wondering when a package will arrive. Instead, customers know exactly when and where they can pick up their order.

Same-day delivery is another powerful alternative. For those urgent purchases, or when customers just can’t wait, same-day delivery offers a quick solution. By promising and delivering on a fast turnaround, you can significantly reduce the time customers might spend worrying about their order’s whereabouts.

These alternative delivery methods have several benefits. Firstly, they provide customers with more control over how they receive their orders, enhancing their overall shopping experience. Secondly, by reducing the delivery window or removing it altogether, you’re also reducing the likelihood of WISMO queries.

But perhaps the most significant benefit is that these options can strengthen your relationship with customers. 


Train customer service representatives to handle WISMO queries effectively

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Make sure your team knows what WISMO questions are. They need to understand why customers ask “Where is my order?” and how to handle these questions. This means knowing your delivery process inside out. It also means understanding how to use your tracking system.

Next, give your team the tools to answer WISMO queries. This might mean access to real-time delivery info. Or it could mean scripts that guide them through handling these queries.

But don’t stop at training. Make sure your team has ongoing support. This might mean regular check-ins or refreshers on handling WISMO queries.

Here are some training options:

  1. In-House Training: Use experienced team members to train new ones. They can share their knowledge and tips.
  2. External Workshops: Bring in experts who specialize in customer service training. They can offer fresh insights and proven strategies.
  3. Online Courses: These offer flexibility. Your team can learn at their own pace, when it suits them.
  4. Role-Playing Exercises: These can help your team practice handling WISMO questions. They can test out different responses and get feedback.
  5. Ongoing Coaching: This provides continuous learning. It keeps your team’s skills sharp and up-to-date.


Identify and eliminate bottlenecks in the order fulfillment process

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This can lead to faster deliveries, happier customers, and a healthier bottom line. Here’s a step-by-step guide to help you:

Step 1: Map Out Your Process

Start by creating a flowchart of your current order fulfillment process. Include every step from the moment an order is placed until it’s delivered to the customer. This gives you a clear picture of your process flow.

Step 2: Collect Data

Track metrics like order processing time, delivery time, and error rates at each step of the process. Use tools like time logs, analytics software, or customer feedback to collect this data.

Step 3: Identify Bottlenecks

Look for steps in your process where delays consistently occur. These could be due to a variety of reasons – lack of resources, inefficient procedures, or technical issues.

Step 4: Analyze the Causes

Once you’ve identified potential bottlenecks, dig deeper to understand their root causes. This could involve talking to staff, observing operations, or reviewing performance data.

Step 5: Develop Solutions

Come up with strategies to address the bottlenecks. This could involve adding more resources, streamlining procedures, automating tasks, or improving communication.

Step 6: Implement Changes

Put your solutions into action. This might involve training staff, purchasing new equipment, or updating your software systems.

Step 7: Monitor Progress

Keep track of the same metrics you collected in Step 2. This will show whether your changes are having the desired effect.

Step 8: Review and Refine

If your changes aren’t working as well as you’d like, don’t be afraid to go back to the drawing board. Order fulfillment is a complex process, and sometimes it takes a few tries to get things right.


Provide upfront shipping information to minimize WISMO queries

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When customers place an order, they want to know when to expect their purchase. By providing upfront and transparent shipping information, you can manage those expectations effectively. This could mean giving a clear time frame for delivery during the checkout process or including details about when the order will be dispatched.

Now, let’s look at why this practice is so important:

  1. Reduces Anxiety: Knowing when to expect their order reduces customer anxiety and minimizes the need to contact customer service.
  2. Builds Trust: Transparency in shipping information builds trust. Customers appreciate businesses that keep them informed.
  3. Improves Customer Experience: An informed customer is a happy customer. Providing all necessary information improves overall customer experience.
  4. Boosts Efficiency: Fewer WISMO queries mean your customer service team can focus on other areas, boosting overall efficiency.
  5. Enhances Brand Reputation: A brand that offers detailed shipping information is seen as reliable and customer-centric, enhancing its reputation in the market.


Monitor performance data to identify trends and areas for improvement

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Performance data can provide insights into how well your order fulfillment process is working. This includes data such as order processing time, delivery time, and the number of WISMO queries. By analyzing this information, you can spot patterns and trends that might lead to a high number of WISMO queries.

For example, if your data shows that most WISMO queries come from orders that took longer than expected to process, then you know there’s room for improvement in your processing time. If you find that a particular courier consistently leads to more WISMO queries, it might be time to find a more reliable delivery partner.

Monitoring performance data also helps you measure the impact of any changes you make. Suppose you decide to improve your order tracking system. By comparing the number of WISMO queries before and after the change, you can see whether your new system is having the desired effect.

Here are some steps to get started:

  1. Decide what data to track: Focus on metrics that directly affect WISMO queries, like processing time and delivery time.
  2. Set up a system to collect and analyze your data: This could be a spreadsheet, a database, or a specialized analytics tool.
  3. Regularly review your data: Look for trends and areas for improvement. Use this information to make informed decisions about how to reduce WISMO queries.


Continuously review and improve WISMO reduction efforts

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Continuous improvement begins with setting clear, measurable goals for reducing WISMO queries. These could be based on benchmarks such as the average number of WISMO queries per day or the percentage of orders that result in WISMO queries.

Once you’ve set your goals, implement strategies to achieve them. This might involve training your customer service team, providing clearer shipping information, or improving your order tracking system.

But don’t stop there. Regularly review your progress towards your goals. Are you seeing a decrease in WISMO queries? If so, great! If not, it’s time to dig into your data and find out why.

Perhaps customers aren’t aware of your order tracking system, or maybe your delivery times are longer than expected. Whatever the issue, identify it and come up with a plan to address it.

The key to successful continuous improvement is flexibility. Be willing to adjust your strategies as needed. Remember, what worked well six months ago might not be the best approach today.

Finally, celebrate your successes. When you hit a goal, take the time to recognize the hard work that went into it. This can boost morale and motivate your team to keep striving for improvement.

In conclusion, fewer WISMO queries mean a better online shop. Use clear shipping details, check your data, and always look for ways to do better. This will make customers happy and your work easier. Each step you take to eliminate WISMO questions brings you closer to a more successful business.

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