January 05, 2024
Reading time: 10 minutes

Click Here: Branded Tracking Page URLs

Do you want to make your brand more visible, interact better with customers, and monitor your marketing campaigns’ performance? Branded tracking page URLs can help with that. These personalized URLs offer useful insights and improve your brand image, creating a smoother customer experience.

In this article, we’ll discuss the advantages of using branded tracking page URLs and how they can boost your marketing efforts.

What is a Branded Tracking Page?

A Branded Tracking Page is a personalized URL that a company provides to its customers to track their orders. The key benefits of a Branded Tracking Page include increased brand visibility and customer engagement.

By customizing the tracking page with their own logo, color scheme, and messaging, businesses are able to maintain brand consistency throughout the shipping process. This reinforces brand recognition and trust.

Setting up Branded Tracking Page Custom URLs involves creating a subdomain that is linked to the company’s main website. This subdomain then redirects to the carrier’s tracking page, providing customers with a seamless branded tracking experience.

When creating Branded Tracking Page Custom URLs, it’s important to ensure that the URL is short, memorable, and easy to type. Best practices also involve incorporating relevant keywords and avoiding the use of special characters or symbols. This helps to optimize the URL for search engines and makes it easier for customers to remember.

Key Benefits of Branded Tracking Page Custom URLs

Build Brand Identity

Branded tracking page custom URLs help build brand identity. They create a consistent online presence for a brand by using brand names or important keywords in the URL. This increases brand recognition and links the brand with the content being viewed. Customers can easily identify the source of the content and the brand image is reinforced with every link click.

To improve brand identity, it’s best to use short, memorable, and relevant keywords related to the brand in custom URLs. Keeping the URLs simple and easy to spell makes them easily shareable and recognizable. Including UTM parameters in the custom URLs can help track and analyze link performance across different marketing channels.

Analytics and reporting are important for measuring the impact of branded tracking page custom URLs on brand identity. Click-through rates, conversion rates, and engagement metrics associated with these links can provide valuable insights into branding effectiveness. These insights can be used to refine and optimize the custom URLs for maximum impact on brand identity.

Improve Customer Trust

A branded tracking page can improve customer trust. It provides a personalized post-purchase experience, allowing customers to easily track their shipments in real time.

Businesses can use custom URLs to reinforce their brand identity and maintain consistency. This helps build credibility and trust.

Best practices for using branded tracking page custom URLs include reflecting the company’s branding, providing relevant shipping information, and ensuring easy navigation. Clear communication about any delays or issues is also important.

By following these best practices, businesses can enhance customer trust and satisfaction.

Increase Click-Through Rates

A branded tracking page can increase click-through rates. It provides a seamless and professional user experience. Businesses can reinforce their brand identity and build trust with their customers. This can lead to higher engagement and conversion rates.

The key benefits of using branded tracking page custom URLs include:

  • Increased brand recognition
  • Improved customer loyalty
  • Opportunity for cross-selling or up-selling products or services

To maximize click-through rates, businesses should follow best practices such as:

  • Creating clear and concise URLs that reflect their brand and products
  • Regularly updating and maintaining these URLs to ensure accuracy
  • Optimizing the tracking page for mobile devices

Additionally, businesses should track and analyze performance metrics. This helps to identify areas for improvement and adjust their strategies accordingly.

By implementing these best practices, businesses can effectively leverage branded tracking page custom URLs to increase click-through rates and drive business growth.

Gather Valuable Marketing Data

Branded tracking page custom URLs are a powerful tool for gathering valuable marketing data. Businesses can track the performance of specific marketing campaigns, ads, or social media posts by using these custom URLs. This helps gather important data on customer behavior, preferences, and interactions with the brand. For example, businesses can measure the effectiveness of different marketing channels and tailor their strategies accordingly using these custom URLs.

Additionally, branded tracking page custom URLs can improve customer trust by providing transparency and credibility. Customers are more likely to click on a link that clearly identifies the brand and the content they are being directed to.

Businesses can analyze and report on the data collected from these custom URLs by using analytics tools to track click-through rates, conversion rates, and other key metrics. This data can then be used to refine marketing strategies and optimize future campaigns for better results.

How to Set Up Branded Tracking Page Custom URLs

Pick a Domain Name

When choosing a domain name for a branded tracking page, it’s important to consider several criteria:

  • The domain name should reflect the company name or brand for consistency.
  • It should be easy to spell, memorable, and preferably short.
  • The domain name should be relevant to the business and its products or services.

A well-chosen domain name can help build brand identity and improve customer trust. For example, including the brand name or a relevant industry keyword can make the tracking page more recognizable and trustworthy.

Best practices for choosing and setting up a domain name involve:

  • Thorough research to ensure the chosen domain name is available and not trademarked.
  • Using a reputable domain registrar and a secure HTTPS protocol to protect customer data.
  • Regular monitoring and maintenance to ensure its continued effectiveness.

These considerations can help create a domain name that represents the brand and provides a positive customer experience.

Create the Tracking Page

A branded tracking page helps customers track their orders easily. It creates a consistent experience aligned with the brand’s look and message.

Businesses can set up a branded tracking page using custom URLs. To make this effective, the URLs should be simple, memorable, and relevant to the brand.

Best practices for these custom URLs include using the company name or a related keyword, keeping it short, and monitoring it regularly for updates.

Businesses can also incorporate branding elements like colors and logos into the tracking page for a cohesive brand identity.

Customize the URL Structure

Businesses can create custom URLs for their branded tracking page using relevant keywords and brand-related information. For example, a company selling sports equipment could use URLs like “” or “” to make distinct, branded links for their tracking and shipping pages.

It’s important to keep these custom URLs simple and easy to remember. This can enhance user experience and increase the likelihood of customers revisiting the site. However, duplicate URLs can cause confusion and negatively impact SEO. To avoid this, businesses should carefully plan and organize the structure of the custom URLs to ensure they are unique and aligned with the business’s branding strategy.

Additionally, it’s crucial for businesses to monitor and address any broken or redirecting links to maintain a seamless user experience.

Examples of Effective Branded Tracking Page URLs

Branded tracking page URLs can include the brand name, logo, and colors. This creates a consistent brand experience for customers.

For example, a clothing company’s tracking page URL may include the brand name followed by the order number. This reinforces the brand identity.

Custom URLs contribute to building brand identity and improving customer trust. They maintain brand consistency throughout the order tracking process.

When customers see the brand name, logo, and colors on the tracking page, it reassures them that they are in the right place. This strengthens their trust in the brand.

Using branded tracking page custom URLs provides a seamless and professional experience for customers. This can increase brand loyalty.

These custom URLs can also serve as an additional marketing channel. They reinforce the brand name and logo when customers check their order status. This ultimately increases brand visibility and recognition.

Best Practices for Branded Tracking Page Custom URLs

Keep it Simple and Memorable

Businesses can experience several benefits when using a Branded Tracking Page with custom URLs.

Custom URLs can help reinforce brand identity and recognition by incorporating the company name or a related keyword. This can improve brand recall for customers, making it easier for them to remember and revisit the tracking page.

Additionally, by keeping the URLs simple and relevant, businesses can enhance user experience and make it more convenient for customers to access the tracking information they need.

To ensure that Branded Tracking Page custom URLs are simple and memorable, businesses should consider using short, descriptive words directly related to the products or services being tracked.

Using relevant keywords can also improve search engine optimization and drive traffic to the tracking page.

Best practices for setting up Branded Tracking Page custom URLs include avoiding special characters or numbers that could be confusing or forgettable.

Instead, it’s best to keep the URLs straightforward and easy to type, ensuring that they are accessible to a wider audience.

Make Sure Your URL is Secure

To make sure your URL is secure for your branded tracking page, it’s important to use HTTPS protocol and SSL certificates to encrypt the data being transmitted.

Implementing security measures such as authentication and authorization controls can prevent unauthorized access to the custom tracking page URL.

Regularly updating and patching the server and web application software can also minimize security vulnerabilities.

Using firewalls and intrusion detection systems can help detect and prevent security breaches.

By monitoring and logging all access to the custom tracking page URL, any suspicious activity can be identified and addressed promptly.

Ensuring that the URL is secure is crucial in maintaining the integrity and trustworthiness of the branded tracking page for both the company and its customers.

Regularly Update Your Tracking Page

Companies need to update their branded tracking page regularly. This helps customers stay informed about their orders. If the information is old, customers may not trust the company and their satisfaction may decrease. Regular updates provide accurate and current information, leading to a positive customer experience.

Best practices for an effective branded tracking page include real-time updates on shipment location, estimated delivery dates, and potential delays. Companies should also ensure the tracking page is easy to navigate and mobile-friendly. This allows customers to access information easily from any device.

Troubleshooting Common Issues with Branded Tracking Page Custom URLs

Branded Tracking Page Custom URLs can have some common issues. These include incorrect formatting, broken links, and incorrect tracking information being displayed. To troubleshoot these, start by checking the formatting of the custom URLs to ensure they are entered correctly. Verify that the links are not broken by clicking on them. Also, review the tracking information being displayed to confirm its accuracy and up-to-dateness.

To prevent these issues, best practices can be applied, such as regularly testing the custom URLs, ensuring correct formatting, and conducting frequent checks on the tracking information. By following these best practices, businesses can avoid common issues with Branded Tracking Page Custom URLs and ensure a smooth tracking experience for their customers.

Analytics and Reporting for Branded Tracking Page Custom URLs

Using Branded Tracking Page Custom URLs offers several benefits for businesses. These customized URLs give customers a unique and branded experience by integrating the company’s name or logo into the link. This enhances brand recognition and increases the likelihood of the link being clicked.

Businesses can gain valuable insights into the performance of their Branded Tracking Page Custom URLs by utilizing analytics and reporting tools. For example, they can track the number of clicks, identify the geographic locations of users, and determine which devices are being used to access the link. This data can help improve the effectiveness of these customized URLs by allowing businesses to tailor their marketing strategies based on the insights gathered.

To ensure best practices for tracking and reporting on Branded Tracking Page Custom URLs, businesses should integrate their analytics tools properly with their branded tracking pages and regularly monitor and analyze the data to make informed decisions.

Final thoughts

Branded tracking page URLs are important for businesses. They help enhance brand identity and provide a smooth experience for customers. These custom URLs maintain brand consistency during shipping, building trust with customers. Using branded tracking page URLs, businesses can better engage with their audience and create a consistent brand experience.


What is a branded tracking page URL?

A branded tracking page URL is a unique web address that displays shipping and delivery information with a company’s branding and colors. For example, “” instead of a generic tracking page.

How can I create a branded tracking page URL?

You can create a branded tracking page URL by using a custom domain or subdomain with a tracking platform. For example, you can use “” instead of a generic URL for your tracking page.

Why should I use a branded tracking page URL?

Using a branded tracking page URL provides a professional and consistent experience for customers, increases brand recognition, and builds trust. For example, it allows you to customize the URL with your company’s name or logo (e.g.

Can I customize the appearance of a branded tracking page URL?

Yes, you can customize the appearance of a branded tracking page URL by adding your brand’s logo, colors, and custom message to create a personalized experience for your customers. For example, you can use a tool like AfterShip to customize your tracking page URL with your brand’s visual identity.

Are branded tracking page URLs compatible with all e-commerce platforms?

No, branded tracking page URLs may not be compatible with all e-commerce platforms. For example, some platforms may have limitations on customizing tracking page URLs.

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