By the end of this article:
- You can expect to gain a deeper understanding of how custom eCommerce packaging can impact your business’s bottom line.
- You’ll learn how to design packaging that not only protects your products but also delights your customers.
- We’ll also give you tips on how to improve your shipping process and make labels that meet industry standards.
If you’re ready to take your e-commerce business to the next level with custom eCommerce packaging, this article is for you. Let’s dive in!
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Unboxing the Power of Custom Packaging for Your Ecommerce Business
As an ecommerce business owner, you know that packaging is more than just a container for your products. It’s your brand’s first impression on your customers. In fact, custom eCommerce packaging can be a key differentiator for your business in the crowded online marketplace. But making and using custom packaging can be hard, especially if you are new to the business.
In this blog post, we’ll explore the power of custom eCommerce packaging and how it can benefit your ecommerce business. From design tips to shipping considerations and labeling requirements, we’ll cover everything you need to know to create a packaging strategy that sets your brand apart from the competition.
Benefits of Custom eCommerce Packaging for Businesses
Custom eCommerce packaging is a powerful tool for businesses that can have a significant impact on brand awareness, customer loyalty, and sales revenue. Here are three key benefits of implementing custom packaging for your e-commerce business:
Increases Brand Awareness and Customer Loyalty
Custom eCommerce packaging allows you to create a unique and memorable brand experience for your customers. You can do this by incorporating your brand’s colors, logos, and messaging into your packaging design.
This reinforces brand awareness and promotes customer loyalty. It will help you stand out and build special relationships with your customers.
When customers receive beautiful packages, they are more likely to share them on social media. That’s a free recommendation of your business to others. They also become repeat customers. You get increased brand recognition, word-of-mouth marketing, and a loyal customer base.
Improves the Unboxing Experience for Customers
The unboxing experience is a crucial moment in the customer journey because it affects the perception of your brand. Custom eCommerce packaging can help you create an experience that delights your customers.
Personalized touches such as thank-you notes, tissue paper, or stickers are great. They create a sense of excitement and anticipation for your customers as they unbox their order. This attention to detail can leave a lasting impression. Hence, it differentiates your brand from competitors.
Increases eCommerce Sales and Revenue
Custom eCommerce packaging can also have a direct impact on your sales and revenue. Studies have shown that customers are willing to pay more for products that are packaged in an attractive and personalized way. A survey showed that 30% of businesses generated more profits after improving their packaging.
By investing in custom packaging, you can increase the perceived value of your products and justify higher prices.
Additionally, custom eCommerce packaging reduces the risk of damage during shipping, which can lead to fewer returns and exchanges. This, in turn, can help you reduce costs and increase profits.
Custom eCommerce Packaging Design
Good packaging design is crucial for any business, especially those in the e-commerce industry. It’s not just a matter of aesthetics but also functionality and branding.
So, whether you’re a small startup or an established brand, you stand to gain a lot. Hence, you should prioritize packaging design as a key element of your marketing strategy.
Here are some tips for designing custom eCommerce packaging that stands out:
Choose the Right Colors
The colors you choose for your custom eCommerce packaging can have a significant impact on how customers perceive your brand. Consider the emotions and feelings that different colors evoke. Choose colors that align with your brand’s messaging and values.
For example, blue is often associated with trust and reliability, while green is associated with nature and growth.
When designing your packaging, it’s important to use colors that are consistent with your brand identity and logo. This will help reinforce your brand and make your packaging more recognizable to customers.
Select Appropriate Fonts
Choosing the right font for your custom eCommerce packaging is also important. Your font should be easy to read and consistent with your brand identity. Avoid using too many different fonts, as this can make your packaging look cluttered and confusing.
It’s also important to choose a font size that is appropriate for the size of your packaging. If your packaging is small, you may need to use a smaller font size to fit all the necessary information.
Consider the Materials
The materials you choose for your custom eCommerce packaging can impact its durability and environmental impact. Consider using sustainable materials such as recycled or biodegradable materials, or opt for materials that can be easily recycled or reused.
When choosing materials, it helps to consider the shipping process. Choose materials that can withstand the rigors of shipping and protect your products from damage.
Keep It Simple
Keep the design simple and easy to understand. Avoid using too many graphics or cluttered designs that can confuse customers or distract from your brand message.
You should also ensure that your packaging design is consistent across all your products. This will help reinforce your brand identity and make it easier for customers to recognize your products.
Use High-Quality Images
If you’re using images on your custom eCommerce packaging, it’s important to ensure that they are high-quality and represent your products accurately. Poor-quality images can make your packaging look unprofessional and reduce the perceived value of your products.
When selecting images, choose images that are relevant to your products and align with your brand identity. It’s also important to ensure that your images are optimized for the size of your packaging.
Eco-Friendly Custom eCommerce Packaging
In today’s environmentally conscious world, eco-friendly packaging has become increasingly important. Customers are more aware of the impact that packaging has on the environment, and they are looking for businesses that prioritize sustainability. By using eco-friendly packaging materials, businesses can achieve the following:
- reduce their carbon footprint
- minimize waste
- appeal to customers who are committed to environmental responsibility
Additionally, businesses that use eco-friendly packaging can benefit from positive PR and increased brand loyalty. So, if you’re looking to make a positive impact on the environment and stand out in the competitive ecommerce market, consider using eco-friendly packaging for your business.
Choosing Sustainable Materials
Choosing sustainable materials for custom eCommerce packaging involves considering the following:
- environmental impact of the materials
- their availability
- their ability to protect the product during shipping
You can choose materials such as biodegradable plastics, recycled cardboard, and natural fibers. These are renewable, compostable, and require less energy to produce.
It’s also important to research suppliers that prioritize sustainability and environmental responsibility. By taking these steps, businesses can create custom packaging that is both effective and sustainable.
Designing Eco-Friendly Custom eCommerce Packaging
Here are some tips to help you design custom eco-friendly packaging that aligns with your brand values.
- Start with a sustainable material
Choose a material using the method above. Some examples include paper, cardboard, and bioplastics made from corn starch or sugarcane.
- Optimize the size and shape of your packaging
Consider the size and shape of your product when designing the packaging. Use only the necessary amount of material to reduce waste and transportation costs.
- Use minimalistic and informative designs
Minimalistic designs not only look good, but they also reduce the amount of ink and resources needed for printing. Use informative designs to educate customers about the eco-friendliness of your product and packaging.
- Avoid non-recyclable and non-biodegradable materials
Avoid using non-recyclable and non-biodegradable materials such as polystyrene foam, PVC, and laminated plastics.
- Explore innovative packaging designs
There are many innovative packaging designs that can reduce waste and be more eco-friendly. Examples include edible packaging, reusable packaging, and packaging made from waste materials.
- Consider the entire lifecycle of the packaging
Think beyond the design and manufacturing stages of the packaging. Consider the disposal and recycling processes to ensure that the packaging is truly eco-friendly.
- Collaborate with sustainable suppliers
Work with suppliers who share your values and are committed to sustainable practices. This will help you ensure that the materials used in your packaging are truly eco-friendly.
- Communicate your sustainability efforts
Make sure to communicate your sustainability efforts to your customers. This will not only help to build brand loyalty but also encourage more eco-friendly behaviors among consumers.
Custom eCommerce Packaging Solutions for Retail and Small Businesses
Custom packaging solutions are professional companies that provide packaging services for individuals and businesses. They involve package customization to fit the product perfectly and unique branding elements like logos, colors, and designs.
Custom eCommerce packaging services offer a range of options for businesses, including:
- type of material used
- the shape and size of the packaging
- the printing options available.
They also provide additional features such as tamper-evident seals and product windows. All these elements enhance the functionality and security of the packaging.
Examples of eCommerce custom eCommerce packaging services
Examples of custom eCommerce packaging services include:
- Branding services.
- Eco-friendly options
- Customized shapes and sizes
- Luxury packaging
- Regulatory compliance
To choose the right solution for custom eCommerce packaging, it’s important to consider factors such as the following:
- Type and size of the product being packaged
- Intended audience
- Your branding goals
- Industry regulations that may need to be met
- Cost
- Eco-friendliness
Working with a custom eCommerce packaging solution can help you navigate these factors. In the end, you’ll create packaging that is functional, attractive, and aligned with their brand values.
Custom eCommerce Packaging Shipping Tips
- Choose the right shipping materials
Remember that you still need to ship your packages. Choose custom shipping packaging materials accordingly. Consider using sturdy boxes, bubble wrap, or packing peanuts to help protect your products during transit.
- Work with shipping partners
Working with shipping partners can help ensure that your packages are delivered on time and in good condition. Consider partnering with a reputable shipping company in your country that offers tracking and insurance options to help mitigate any potential shipping risks.
- Provide customers with shipment tracking
Providing your customers with shipment tracking information can help alleviate concerns about delivery and provide transparency throughout the shipping process. Consider using a tracking service like Trackmage to keep your customers informed about their package’s progress.
- Conduct surveys after delivery
Conducting surveys after delivery can provide valuable insights into your customers’ shipping experience. Consider sending a quick survey via email or social media to gather feedback and identify areas for improvement. We recently created a post to help you create a post-purchase survey on Shopify.
Feel free to check it out.
- Communicate with customers
Communication is key when it comes to shipping custom eCommerce packaging. Be sure to communicate clearly with your customers about shipping times, delays, and any other pertinent information to help manage their expectations.
4 Tips for Using Custom Labels for Packaging
Custom labels are a powerful tool for enhancing the overall custom packaging experience.
Here are some tips for using a custom eCommerce packaging label:
- Enhance the overall custom packaging experience
Custom labels can be used to enhance the overall packaging experience for customers. Consider using unique shapes, textures, or finishes to make your custom labels stand out and add value to your packaging.
- Design custom labels that reflect brand
Custom labels provide an opportunity to showcase your brand and create a lasting impression on customers. Consider incorporating brand elements such as logos, colors, and messaging into your label design.
- Choose the right materials and printing methods
Use methods that make labels both durable and attractive. Consider using high-quality materials such as vinyl, polyester, or paper. They ensure that your labels can withstand the rigors of shipping and handling. Digital or offset printing methods tend to achieve high-quality results.
- Provide important information
Custom labels can be used to provide important information to customers, such as product details, usage instructions, or safety warnings. Consider using custom labels to communicate this information in a clear and concise manner.
How TrackMage Can Help E-commerce Business Owners
Trackmage is the best software to complement your custom eCommerce packaging strategy.
Here’s how it works!
Real-Time Shipment Tracking
With Trackmage, your customers don’t have to ask, “Where is my order?” They can simply check your fully-branded tracking page to see the shipment status themselves. Trackmage also sends regular, non-intrusive automated updates via email.
Collect Feedback
Trackmage also sends automated review requests after delivery. Use this to find out what they think about your custom eCommerce packaging. If there are issues, the customers will mention them in their feedback.
1,000+ Carriers
If you have an ideal carrier in mind, you can be sure that Trackmage supports it. Choose from over 1,000 carriers and find the most reliable.
Carrier Analytics
You can also use Trackmage to monitor carrier performance. Find out how often your products are delivered on time.
Many businesses use Trackmage to enhance customer post-purchase behavior. You can too. Our software integrates seamlessly with Shopify, WooCommerce, and Zapier. Start custom eCommerce packaging and use innovative technology to ensure it works for you!
