Simplify Your eCommerce Surveys: Effective and User-Friendly Templates for Maximum Response Rates

Welcome to this guide on eCommerce surveys. Our aim is simple. We want to help you. How? By sharing with you some effective and easy survey templates.

The goal of a survey is to understand customers and gather large amounts of information. But, getting responses can be hard. Why? Long, complex surveys turn customers away. They prefer short, simple ones. 

So, let’s change that. This guide will show you how. You will get templates for your eCommerce surveys. They are user-friendly and effective. With them, your response rates will go up.

By the end of this guide, you will have unlocked the benefits of customer surveys for your business. You’ll know how to create surveys that customers will want to fill out. That means more data for you. Better data equals a better customer experience ecosystem. Are you ready? Let’s simplify your eCommerce surveys now.

Customer Survey Template: Unveiling Customer Insights for Growth

There are several checklists to follow when creating an online survey. However, we decided to provide some free survey templates to help you get there faster.

Ecommerce Product Reviews Survey Template: Enhancing Your Offerings with Customer Input

Product feedback is extremely valuable for eCommerce businesses. It helps improve what you offer. But how do you gather this feedback? Here’s a guide to help.

First, you need a survey. This survey should be simple. It should ask the right questions. The goal? To get the most useful feedback.

Let’s look at an effective template. Start by thanking the customer. Show them you value their time and opinion.

Next, ask about the product they used. This can be a multiple-choice question. Let them pick the product from a list.

Now, ask about their experience. Was it good or bad? A scale from 1 to 5 works well here. It’s simple and quick. The average human can get distracted in less than eight seconds.

Then, ask them to explain. Why did they give it that rating? This question should be open-ended. This way, they can share their full thoughts.

Finally, ask for any suggestions. What can make the product better? Their answer can be a gold mine. It can reveal what your customers truly want.

Remember, keep it short and sweet. A long survey can be tiring. A short one is more likely to get completed.

Here’s a sample user survey template for data collection.

1. “Thank you for your recent purchase. We value your opinion and time.”

2. “Which product did you purchase from us?”

• List of products

3. “How was your overall experience with the product?”

• Very Bad (1)
• Bad (2)
• Neutral (3)
• Good (4)
• Very Good (5)

4. “Can you tell us why you gave that rating?”

• Open text box for response

5. “Do you have any suggestions for improving the product?”

• Open text box for response

6. “Would you like to share anything else?”

• Open text box for response

7. “Thank you for your valuable feedback!”

This simple template can help you get important feedback. Use it to understand your customers better. This way, you can enhance your offerings to match their needs. Happy surveying!

Brand Awareness Survey Template: Amplifying Your Brand’s Reach and Impact

Understanding your brand is important. Do people know it? What do they think about it? A brand awareness survey can help find out.

This survey needs to be simple and direct. It should ask the right questions. Let’s look at an example.

First, start with a thank you. Then, ask if they know your brand. This can be a yes/no question.

Next, ask how they found your brand. Give multiple options. They could have found it online, in-store, or through a friend.

Now, ask how often they see your brand. This tells you how far your brand reaches.

Then, ask what they think of your brand. This can be an open-ended question. It lets you learn about your brand’s image.

Finally, ask for suggestions. They could have great ideas to help your brand grow.

Here is a template to guide you.

1. “Thank you for your time. We value your feedback.”

2. “Have you heard of our brand before?”

• Yes
• No

3. “How did you learn about our brand?”

• Online
• In-store
• From a friend
• Other (please specify)

4. “How often do you come across our brand?”

• Rarely
• Sometimes
• Often
• Always

5. “What do you think of when you hear our brand name?”

• Open text box for response

6. “Do you have suggestions to improve our brand’s impact?”

• Open text box for response

7. “Thank you for sharing your thoughts!”

With this, you can learn more about your brand. You can see its reach and impact. Use this info to make your brand even better.

Customer Satisfaction Survey Template: Fostering Customer Happiness and Loyalty

Customer satisfaction is key. A happy customer stays loyal. They also bring in more customers. How do we ensure this happiness? A customer satisfaction survey can help.

Keep this survey short and clear. It should ask the right questions. These questions need to uncover how the customer feels.

Let’s start with a thank you. Then, ask about their overall experience. Was it good or bad?

Next, ask about the service. How was the staff? How about the product?

Then, ask how likely they are to return. Or to recommend you to a friend. This tells you a lot about their loyalty.

Lastly, ask for their suggestions. They may have ideas to improve the experience.

Here’s a sample template for you:

1. “Thank you for choosing us. Your feedback matters.”

2. “How was your overall experience with us?”

• Very Poor (1)
• Poor (2)
• Neutral (3)
• Good (4)
• Very Good (5)

3. “How would you rate our service and products?”

• Very Poor (1)
• Poor (2)
• Neutral (3)
• Good (4)
• Very Good (5)

4. “Will you return to us in the future?”

• Yes
• Maybe
• No

5. “Would you recommend us to a friend?”

• Yes
• Maybe
• No

6. “Any ideas to improve our service?”

• Open text box for response

7. “Thank you for your helpful feedback!”

This template will help you understand your customers. You can see what they like and dislike. Then, you can make changes to foster more happiness and loyalty.

Before we continue, you might be interested in more free templates to save time and boost your business further.

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Email Survey Template: Driving Engagement and Gathering Valuable Feedback

Participation Survey Invitation Email Template: Inspiring Active Involvement in Your Surveys

Survey participation is crucial. The more people join, the more insights you get. How do you get more people to take part? With a compelling email invitation.

Your email should grab attention. It should make the reader want to take the survey. It should also be simple and clear.

Let’s start with a catchy subject line. This will make them open your email.

Then, start with a greeting. After that, state why you’re writing.

Next, explain the survey’s purpose. This tells them why it’s important.

Also, tell them how long it takes. If it’s short, they’re more likely to do it.

Finally, thank them. Show that you value their time and input.

Here’s a sample email template:

Subject: “Your Opinion Matters: Help Us Improve!”

Email:

“Dear [Customer’s Name],

We hope you’re doing well!

We’re reaching out to you for help. We need your thoughts on our service.

We’re doing a quick survey. It will only take you 5 minutes. Your feedback will help us serve you better.

You can find the survey here: [Survey Link]

Thank you for your time and support. We truly value your opinion.

Best regards,

[Your Name]

[Your Position]

[Your Contact Info]”

This email will make your customers feel valued. It will inspire them to take part in your survey.

Survey Invitation Email Template: Compelling and Persuasive Survey Invitations

The invitation email is key to getting responses. It should be compelling and persuasive. Here’s how to write one.

Start with an engaging subject line. It should grab the reader’s attention. Make it exciting or intriguing.

Then, greet the reader. Use their name to make it personal.

Next, introduce the survey. Why are you doing it? What will you do with the results? Make this clear.

Tell them how long the survey will take. Make it sound quick and easy.

End with a strong call-to-action. This should make them want to start the survey right away.

And of course, thank them. Show appreciation for their time and effort.

Here’s a sample email template:

Subject: “We Need Your Help – Join our 3-Minute Survey!”

Email:

“Hello [Customer’s Name],

Hope you’re having a great day!

We’re working on improving our services. For that, we need your insights.

We’ve created a short survey. It will only take 3 minutes of your time. Your feedback will shape our future improvements.

Start the survey now: [Survey Link]

Thank you for your time and support. We really appreciate it.

Best regards,

[Your Name]

[Your Position]

[Your Contact Info]”

This email will motivate your customers to take the survey. It shows them their opinion matters. Use it to get more survey responses.

Survey Reminder Email Template: Gentle Nudges for Higher Response Rates

Surveys are important, but sometimes, people forget to complete them. A reminder email can help. Here’s how to write a gentle and effective one.

First, have a friendly subject line. It should remind them of the survey in a nice way.

Start the email with a greeting. Use their name to make it personal.

Next, remind them about the survey. Tell them why it’s important.

Also, mention the time. Say how quick and easy the survey is.

End with a call-to-action. This should make them want to take the survey now.

Finally, thank them. Show that you value their input.

Here’s a sample email template:

Subject: “Friendly Reminder: Your Opinion Counts!”

Email:

“Hi [Customer’s Name],

We hope you’re doing well!

We noticed you haven’t completed our survey yet. Your thoughts are crucial to us.

The survey is short. It will only take 3 minutes. Your feedback will help us serve you better.

Complete the survey here: [Survey Link]

Thank you for your time and input. We truly appreciate it.

Best regards,

[Your Name]

[Your Position]

[Your Contact Info]”

This email will gently nudge them to take the survey. It’s friendly and persuasive. Use it to get higher response rates. 

Exit Survey Template: Understanding Customer Departures for Business Improvement

Customers leave sometimes. It’s part of business. But why do they leave? An exit survey can give you answers.

This survey needs to be easy and direct. It should find out why the customer is leaving.

Start by thanking them. Then, ask why they are leaving. This can be a multiple-choice question.

Next, ask about their experience. Was it good or bad?

Then, ask if there’s anything you could have done better. This can give valuable insights.

Lastly, ask if they would consider returning. This tells you if there’s a chance to win them back.

Here’s a sample template:

1. “Thank you for your time with us. Your feedback is valuable.”

2. “Why are you leaving us?”

• List of options

3. “How was your overall experience?”

• Very Poor (1)
• Poor (2)
• Neutral (3)
• Good (4)
• Very Good (5)

4. “Is there anything we could have done to keep you?”

• Open text box for response

5. “Would you consider returning in the future?”

• Yes
• Maybe
• No

6. “Thank you for your honesty. We wish you the best!”

This template will help you understand why customers leave. Use this info to improve your business. This way, you can keep more customers in the future.

Event Survey Template: Assessing Event Success and Enhancing Attendee Experience

Pre Event Survey Template: Improving Attendee Experience

Events are exciting. But planning them can be hard. A pre-event survey can help. It can improve the attendee’s experience.

This survey needs to be quick and easy. Ask about the attendees’ preferences and needs.

First, thank them for their time. Then, ask what they hope to get from the event. This can be an open-ended question.

Next, ask about their preferred activities or speakers. This can guide your planning.

Then, ask about any dietary or accessibility needs. This makes the event more inclusive.

Finally, ask for any other suggestions or comments.

Here’s a sample template:

1. “Thank you for joining our event. Your input is valuable.”

2. “What are you hoping to gain from this event?”

• Open text box for response

3. “Which activities or speakers interest you most?”

• List of options

4. “Do you have any dietary or accessibility needs?”

• Open text box for response

5. “Any other suggestions or comments?”

• Open text box for response

6. “Thank you for your input. We look forward to seeing you!”

This survey helps you know your attendees better. You can plan an event that meets their needs. This will lead to a better event experience.

Post Event Survey Template: Capturing Feedback to Improve Future Events

Events are great for bringing people together. But how do you know if your event was a hit? A post-event survey can tell you.

This survey should be simple and fast. It should ask about the attendee’s experience.

Start with a thank you. Then, ask about their overall experience. Was it good or bad?

Next, ask about the parts they liked best. This tells you what worked well.

Then, ask what could have been better. This can give you useful ideas for next time.

Finally, ask if they would come to future events.

Here’s a sample template:

1. “Thank you for attending our event. We value your feedback.”

2. “How was your overall experience?”

• Very Poor (1)
• Poor (2)
• Neutral (3)
• Good (4)
• Very Good (5)

3. “What did you like most about the event?”

• Open text box for response

4. “What could have been better?”

• Open text box for response

5. “Would you attend our future events?”

• Yes
• Maybe
• No

6. “Thank you for your input. We hope to see you again soon!”

This survey helps you learn from each event. You can use the feedback to make the next event even better.

NPS Survey Template: Measuring Customer Loyalty and Identifying Promoters

Do your customers like you? Do they recommend you? An NPS survey can tell you. NPS stands for Net Promoter Score. It measures customer loyalty.

This survey is super simple. It asks one main question. It also has an option for extra feedback.

Start with a thank you. Then, ask how likely they are to recommend you. This is a number from 0 to 10.

Next, ask why they gave that score. This can provide deeper insights.

Here’s a sample template:

1. “Thank you for choosing us. We value your opinion.”

2. “How likely are you to recommend us to a friend or colleague?”

• Not likely at all (0)
• …
• Extremely likely (10)

3. “Why did you give that score?”

• Open text box for response

4. “Thank you for your honest feedback!”

This survey will help you gauge customer loyalty. You can find out who your promoters are. Use this to boost your business.

General Survey Questionnaire Template: Collecting Comprehensive and Actionable Insights

Surveys are powerful because they collect useful info. A general survey can give you broad insights. It’s flexible and versatile.

This survey can be simple or detailed. It can cover various topics.

Start with a thank you. Then, ask about their overall experience. Was it good or bad?

Next, ask about specific areas. What do they like? What can be better?

Then, ask about their preferences or needs. This can guide your future actions.

Finally, let them add any other comments.

Here’s a sample template:

1. “Thank you for your time. We appreciate your feedback.”

2. “How has your overall experience been?”

• Very Poor (1)
• Poor (2)
• Neutral (3)
• Good (4)
• Very Good (5)

3. “What do you like about us?”

• Open text box for response

4. “What can we improve?”

• Open text box for response

5. “What are your needs or preferences?”

• Open text box for response

6. “Any other comments or suggestions?”

• Open text box for response

7. “Thank you for your honest feedback!”

This survey helps you collect detailed insights. You can use these to make better decisions. This can improve your service or product.

Demographic Survey Template: Gaining Deeper Understanding of Your Target Audience

Understanding your audience is key. It helps shape your products or services. A demographic survey can help.

This survey asks about your customer’s background. Things like age, gender, or location.

Start with a thank you. Then, ask about their age group. This gives you a sense of your audience’s life stage.

Next, ask about their gender. This can help you tailor your messages.

Then, ask about their location. This can guide your marketing efforts.

Finally, ask about their occupation. This gives you an idea of their interests or needs.

Here’s a sample template:

1. “Thank you for your time. Your insights are valuable to us.”

2. “What is your age group?”

• List of age groups

3. “What is your gender?”

• Male
• Female
• Other
• Prefer not to say

4. “Where do you live?”

• Open text box for response

5. “What is your occupation?”

• Open text box for response

6. “Thank you for your honesty. We appreciate it!”

This survey gives you a clearer picture of your audience. You can use these insights to serve them better. This will strengthen your business.

Conclusion

Creating effective surveys is crucial. They give insights, guide actions, and improve the customer experience. With these survey templates, you can start gathering valuable data today. Use these insights to drive your business forward.

You can get all of the samples above in printable survey template PDFs by subscribing to our newsletter.

If you run an ecommerce store, check out how to use TrackMage to automate post-purchase surveys. Good luck!