January 07, 2024
Reading time: 9 minutes

How to Set Up Custom-Domain Tracking Pages

Setting up custom-domain tracking pages can help businesses and individuals boost their online presence. By using a unique web address that reflects their brand or message, users can track and analyze traffic to those specific pages.

In this article, we will explore the step-by-step process of setting up custom-domain tracking pages and the potential benefits for businesses and organizations. Custom-domain tracking pages can provide valuable insights into your online audience, whether you’re a small business owner or a social media influencer.

Before we get started

If you’re looking the fastest solution, TrackMage offers custom domain tracking pages, allowing businesses to maintain brand consistency and build trust with customers.

These tracking pages, hosted on the business’s own domain, provide real-time shipment tracking and can be customized to match the company’s branding.

This feature enhances the customer experience by offering a seamless and professional look, contributing to higher customer satisfaction and loyalty.

Choose Your Tracking Domain

Decide on a Custom Tracking Domain

An organization can benefit from having a custom tracking domain. It allows for a more professional and branded user experience. This can improve brand visibility and enhance customer trust.

Setting up and maintaining a custom tracking domain involves several steps:

  1. Selecting a domain name.
  2. Configuring the domain settings.
  3. Monitoring the domain’s performance.

It’s important to regularly review and update the custom tracking domain to ensure that it reflects the organization’s branding and meets tracking objectives.

Check for HSTS Domain Restrictions

Before adding HSTS to custom-domain tracking pages, it’s important to check for any domain restrictions. Ensure all potential HSTS domain restrictions are reviewed and addressed to comply with HSTS. If restrictions are found, modifications can be made to the tracking domain. For instance, avoiding subdomains or ensuring SSL certificates are properly configured can help address some domain restrictions.

Taking these steps is crucial for successful and compliant HSTS implementation on custom-domain tracking pages.

Set Up a Subdomain for Tracking

Pick a Subdomain Name

When choosing a subdomain name for custom-domain tracking pages, it’s important to pick a name that accurately reflects the purpose of the tracking pages. This name should also be easy to remember for visitors.

For example, if the tracking pages are used for marketing campaigns, the subdomain name could include campaign-related keywords or the brand being promoted.

It’s also important to consider any existing branding elements that should be included in the subdomain name to maintain consistency across all marketing materials.

Additionally, there may be specific restrictions or guidelines to follow when choosing a subdomain name, such as character limits or forbidden words or phrases. It’s important to research and understand these restrictions to ensure the chosen subdomain name complies with all necessary requirements.

By carefully considering these factors, companies can choose a subdomain name that effectively represents their custom-domain tracking pages and aligns with their overall branding and marketing strategies.

Find a Domain Registrar

Some of the best domain registrars offer reliable services and competitive pricing. They should provide 24/7 customer support, secure and user-friendly domain management tools, and clear pricing structures.

When comparing domain registrar options, consider factors such as registration and renewal fees, add-on services, integration with other platforms, and user experiences and reviews.

For a tracking domain, look for features like domain forwarding, privacy protection, and DNS management tools. It’s also important to consider uptime rates, domain transfer policies, and customer service responsiveness.

Choose a domain registrar that meets basic domain registration and management requirements and aligns with the specific needs and goals of the tracking page.

Configure DNS Settings

Add a CNAME Record

The subdomain name for tracking should be unique and relevant. Examples include “track” or “analytics”.

When adding a CNAME record for the custom tracking domain, access the DNS provider of choice (e.g., GoDaddy or Cloudflare) to make the necessary DNS changes.

Check and account for any HSTS domain restrictions for the custom tracking domain to avoid potential issues with page loading or security protocols.

Select a DNS Provider

When choosing a DNS provider for custom-domain tracking pages, it’s important to think about factors like reliability, security, and flexibility.

The DNS provider should have features that match the needs of the tracking domain and subdomain setup. For instance, it’s crucial to have the ability to easily set up and manage DNS records for custom subdomains to effectively track user interactions across different parts of a website.

Additionally, benefits of using a specific DNS provider may include faster DNS resolution speed, advanced security features such as DDoS protection, and integration with other relevant services.

On the flip side, there could be drawbacks such as limited scalability for global traffic distribution or a lack of support for certain required DNS record types for specific tracking purposes.

So, choosing a DNS provider that meets the specific requirements of custom-domain tracking pages is important for ensuring the best performance and security.

Understand the Role of Cloudflare

Cloudflare websiteCloudflare helps with custom-domain tracking pages by providing security, performance, and reliability. This helps businesses protect their tracking pages from cyber threats and downtime, improving brand visibility and customer trust.

Cloudflare’s distributed network caches and delivers content closer to the user, reducing latency and improving page load times. They also offer SSL encryption for custom-domain tracking pages, enhancing security.

Using Cloudflare provides advanced analytics, real-time threat detection, and the ability to seamlessly scale with web traffic changes.

Use TrackMage to Create Custom-Domain Tracking Pages

Sign Up for TrackMage

Trackmage websiteSigning up for TrackMage is easy. Just go to the website and follow the simple registration process. Once you’re signed up, you can connect your custom domain in TrackMage by following the step-by-step instructions provided.

You can customize the subdomain name for tracking to reflect your brand or organization. This allows for a seamless integration of your tracking pages with your existing website. For example, a marketing company can use their custom subdomain name for different ad campaigns, such as “”.

This gives a professional and cohesive experience for visitors navigating through the tracking pages.

With TrackMage, users can create and manage custom-domain tracking pages easily, enhancing their overall online presence and brand identity without needing any technical expertise.

Connect Your Custom Domain in TrackMage

Setting up a subdomain in TrackMage is easy. Just go to the settings section, choose “Custom Domain,” and enter your desired subdomain. The platform will generate the necessary DNS records automatically. Once added to your domain provider’s settings, the subdomain is ready for tracking.

Connecting a custom domain follows similar steps. Instead of a subdomain, enter your full custom domain. Again, TrackMage generates the DNS records for validation. A dedicated tracking domain offers benefits for brand visibility and customer trust, providing a professional look and aligning tracking links with your brand. This consistent branding can enhance recognition and trust among customers throughout their entire journey.

Customize Your Tracking Page

Customizing your tracking page with a custom tracking domain has several benefits. It enhances brand recognition and builds trust among customers. Using a custom subdomain for tracking and configuring DNS settings for your custom-domain tracking pages creates a seamless and professional experience for your customers while tracking their shipments.

Platforms like TrackMage offer a simple and streamlined process for creating and maintaining custom-domain tracking pages. Users can easily adjust settings to ensure maximum deliverability by customizing tracking page URLs, updating tracking page logos, and configuring email notifications. These steps help to create an optimized and consistent tracking experience for customers, ultimately improving customer satisfaction and loyalty.

Benefits of a Dedicated Tracking Domain

Improve Brand Visibility

A custom tracking domain can boost brand visibility. It gives a consistent and professional online presence. This helps reinforce brand identity and increase recognition among the target audience. Ultimately, it can lead to improved customer trust and loyalty.

Custom-domain tracking pages also offer valuable insights into customer behavior and engagement. This allows businesses to make data-driven decisions to enhance brand visibility. By monitoring and maintaining these custom-domain tracking pages, businesses can ensure that their brand messaging and online content remain consistent and aligned with their overall branding strategy. This reinforces their visibility and influence in the market.

Increase Customer Trust

Using a custom domain for tracking can build trust with customers. It makes them feel more secure and confident when interacting with the brand. A dedicated tracking domain gives a professional and authentic look, which shows reliability and transparency. It also helps the brand maintain control over its online presence, ensuring a consistent and secure experience for customers.

This builds a reliable image and maintains trust, leading to stronger customer relationships and increased brand loyalty.

Maintain Your Custom-Domain Tracking Pages

Monitor Domain Health

Regularly monitoring custom-domain tracking pages is important. It helps ensure the domain’s health and performance are optimal. Key indicators, like website uptime, page load speed, and SSL certificate validity, should be checked regularly to identify potential issues.

Using tools that offer real-time insights can help website owners quickly pinpoint and address any issues affecting their domain’s health. It’s also beneficial to implement best practices, such as regular security audits, software updates, and backups, to maintain and improve the overall health of the tracking domain.

Staying proactive and closely monitoring these key indicators can ensure that custom-domain tracking pages continue to perform at their best.

Update DNS Records as Needed

To update DNS records for custom-domain tracking pages, follow these steps:

  1. Access the domain’s DNS settings through the domain registrar’s website.
  2. Create a new CNAME record with the desired subdomain.
  3. Point the CNAME record to the designated tracking page domain provided by the tracking service or software.
  4. Save the changes.

After updating the DNS records, it may take up to 48 hours for the changes to propagate across the internet.

When connecting a custom domain in TrackMage, follow the platform’s specific instructions. This usually involves adding a CNAME record with the desired subdomain and pointing it to the TrackMage-provided domain. Then, verify the domain’s connection within the TrackMage dashboard.

Monitoring domain health and reviewing page engagement is important for maintaining custom-domain tracking pages. This allows users to ensure that the DNS records accurately direct traffic to the intended tracking pages. It also helps identify any issues with the domain’s connection and analyze the effectiveness of the tracking pages in engaging visitors and achieving their goals.

Review Page Engagement

Custom-domain tracking pages can make a big difference in how engaged people are with pages. Businesses can keep their branding consistent by regularly updating these pages. This helps build trust and makes the brand more recognizable.

Key takeaways

Setting up custom-domain tracking pages is easy. It involves a few simple steps to collect data and analytics for specific marketing campaigns or initiatives.

Businesses can create a branded and professional appearance for their tracking pages by using custom domains. This also helps them maintain control and ownership over their data.

The process includes setting up a custom domain, configuring DNS settings, and creating tracking pages through a chosen platform or tool. Additionally, SSL certificates can be implemented for added security and credibility.


What is custom-domain tracking?

Custom-domain tracking is the ability to track and analyze user interactions on a website using a custom domain name, instead of the default tracking domain provided by analytics tools. This allows businesses to maintain their branding while monitoring website performance.

Why should I set up custom-domain tracking pages?

Setting up custom-domain tracking pages can improve branding, credibility, and user experience. For example, a custom domain like looks more professional than using a generic tracking page from a third-party provider.

What are the steps to set up custom-domain tracking pages?

To set up custom-domain tracking pages, follow these steps:

  1. Choose a domain.
  2. Set up your DNS settings to point to the tracking page provider.
  3. Customize the tracking page with your branding and content.
  4. Test the custom-domain tracking page with sample data.

Do I need a separate domain for custom-domain tracking pages?

Yes, you will need a separate domain for custom-domain tracking pages. For example, if your main website is, you would need a separate domain like for custom-domain tracking pages.

Is custom-domain tracking compatible with all tracking platforms?

No, custom-domain tracking may not be compatible with all tracking platforms. For example, Google Analytics supports custom-domain tracking, while some other platforms may not have this capability.

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