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July 07, 2023
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Boost Sales: 10 Must-have Upsell Email Templates for CX Managers

Maximizing UpSell Profit: Effective Email Templates for CX Managers

Maximizing upsell profit is a goal for many businesses. As a Customer Experience Manager, you play a big role in this. You need to communicate well with customers. One way to do this is through email.

Emails can be a great CX Manager’s tool for upselling. They can help you reach out to customers in a personal way. But, it’s not always easy to write an effective email. That’s where upsell email templates come in handy.

In this article, we’ll share 10 effective email templates. These templates are a great tool for you. They can save you time and effort. You don’t need to write an email from scratch each time. If you want to conduct an online survey, grab our free easy-to-fill survey templates.

The templates also help you communicate better. They are designed to engage customers. This means they can boost your upsell rates.

Plus, our templates are easy to use. You can tweak them to suit your needs. So, you can always send the perfect email to your customers. All these benefits can lead to more profit for your business. Let’s dive in!

Beyond Just One: The Related Product Upsell Email Template

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The email recommends a product related to what the customer bought. This can encourage them to buy more.

Here’s a template for you:


Subject: [Your Name], enhance your [Product Name] experience!

Hello [Customer’s Name],

We hope you’re enjoying your new [Product Name]. We thought you might like [Related Product Name]. It’s designed to work well with [Product Name].

[Insert a brief description of the Related Product]

We believe it will make your experience even better. Click here to learn more about [Related Product Name].

Thank you,

[Your Name]


This template works because it is personal. It shows you understand the customer’s needs. Plus, it highlights how the related product can help them. This can make them more likely to buy the product.

More for Less: The Bundle Deal Upsell Email Template

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A Bundle Deal Upsell Email offers a group of products at a discount. This can tempt customers to buy more.

Here’s a template for you:


Subject: [Your Name], save big with our new bundle deal!

Hello [Customer’s Name],

We have great news! We’ve put together a special bundle just for you. It includes [Product 1], [Product 2], and [Product 3].

You can get all these for just [Discounted Price]. That’s a saving of [Amount Saved]!

Click here to grab this amazing deal now.

Thank you,

[Your Name]


Everyone loves a good deal. It shows the customer they can save money. Plus, it makes it easy for them to buy multiple products at once. This can lead to higher sales for your business. Read more about powerful upsell tactics in our article “Ultimate Guide to Unleash Upsell Power“.

Don’t Miss Out: The Limited Time Offer Upsell Email Template

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It creates a sense of urgency, encouraging customers to act quickly and make a purchase.

Here’s a template for you:


Subject: Hurry, [Your Name]! Exclusive deal on [Product Name] ends soon!

Hello [Customer’s Name],

We’re offering an exclusive discount on our popular [Product Name] just for you. But don’t wait too long! This deal ends in [number of days/hours].

Grab this opportunity to enjoy [Product Name] at a discounted price of [Discounted Price]. That’s a whopping [Percentage] off!

Click here to seize this deal before it’s gone.

Thank you,

[Your Name]


This email template taps into the customer’s fear of missing out (FOMO). The limited time frame prompts immediate action, increasing the likelihood of an upsell. Customers are more likely to make a purchase when they know that the offer won’t be available for long. This sense of urgency is a powerful motivator in decision making.

Better and Bigger: The Product Upgrade Upsell Email Template

This is a strategic way to upsell your customers. It introduces them to a superior version of a product they already own or use, enticing them with advanced features, better quality, or additional benefits.

Here’s a template:


Subject: [Your Name], elevate your experience with our [Upgraded Product Name]!

Hello [Customer’s Name],

We noticed you’ve been enjoying [Current Product Name]. We thought you might be interested in our upgraded version, [Upgraded Product Name].

[Upgraded Product Name] comes with [list of advanced features or benefits] that promise to enhance your experience significantly.

Click here to explore [Upgraded Product Name] and see the difference yourself!

Thank you,

[Your Name]


This email template works because it targets existing customers who are already familiar with your product line. By highlighting the superior benefits of the upgraded product, it makes the customer curious and eager to enjoy a better experience. It plays on the psychological principle of wanting the best available option, leading to increased upsales.

Fresh on the Shelf: Introducing New Products Upsell Email Template

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You can inform your customers about fresh additions to your product line. It generates interest and excitement, which can lead to additional sales.

Here’s a template for you:


Subject: [Your Name], meet our exciting new products!

Hello [Customer’s Name],

We’re thrilled to introduce our latest additions to our product line! We think you’ll love [New Product 1], [New Product 2], and [New Product 3].

Each of these products offers [mention unique features or benefits] that we believe will enhance your experience with us.

Click here to explore these new products and find your next favorite!

Thank you,

[Your Name]


This powerful post-purchase email leverages the novelty effect, where people tend to show increased levels of interest and excitement towards new things. By introducing new products, you’re not only keeping your product line fresh and appealing but also creating opportunities for upselling. Customers who are already happy with their previous purchases may be more inclined to check out and buy new products from a brand they trust.

Rewarding Loyalty: The Loyalty Program Upsell Email Template

A Loyalty Program Upsell Email is designed to incentivize repeat purchases from your customers. By rewarding them for their loyalty, you encourage further engagement with your brand and products.

Here’s a template for you:


Subject: [Your Name], earn rewards with every purchase!

Hello [Customer’s Name],

We value your loyalty and want to give back. That’s why we’re inviting you to join our loyalty program. For every purchase you make, you’ll earn points that you can redeem on future orders.

Not only will you continue to enjoy our quality products, but you’ll also get more value for your money.

Click here to join our loyalty program and start earning today!

Thank you,

[Your Name]


This template works because it taps into the principle of reciprocity. When customers receive something (like points or rewards), they naturally want to return the favor, often through continued business. Furthermore, the prospect of earning rewards can motivate customers to spend more and make purchases more frequently, leading to an effective upsell strategy.

Expand Your Choices: The Cross-Sell Upsell Email Template

Here’s a clear and easy-to-read cross-sell email:


Subject: Hi [Customer’s Name], see what goes great with your purchase!

Dear [Customer’s Name],

We noticed you bought [Product]. That’s awesome! You might also like [Cross-Sell Product]. It works really well with what you got.

Click this link to see more about [Cross-Sell Product]. It could be just what you need!

Thanks,

[Your Name]


The items go well with what the customer already bought. This makes the customer want to buy more. It’s a smart way to boost eCommerce sales.

Sharing is Caring: The Refer-a-Friend Upsell Email Template

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Here’s a refer-a-friend email template:


Subject: Hi [Customer’s Name], share the joy!

Dear [Customer’s Name],

Enjoy our stuff? Tell a friend! If they shop with us, you both get a treat.

Click this link to start sharing. Spread the fun!

Thanks,

[Your Name]


This email works because friends trust each other. If your friend likes something, you might too. When they shop, we sell more. Plus, treats make people happy. It’s good for all of us!

Enjoy Uninterrupted: The Subscription Upsell Email Template

Subject: Hi [Customer’s Name], join our club!

Dear [Customer’s Name],

Like our stuff? Join our club! You get items every month. Plus, you save money.

Click this link to join. Be part of the fun!

Thanks,

[Your Name]


This email works because people like deals. They save money with a subscription. Plus, they get new stuff every month. It’s a great way to keep them shopping with us.

Unlock Free Shipping: The Free Shipping Threshold Upsell Email Template

Subject: Hi [Customer’s Name], unlock free shipping!

Dear [Customer’s Name],

Want to get free shipping? Spend just [Amount] more! Add something extra to your cart today.

Click this link to shop now. Save on shipping!

Thanks,

[Your Name]


This email is effective because people love free shipping. They are often willing to add more items to their shopping cart to reach the threshold for free shipping. It’s a smart way to encourage customers to buy more, thus increasing overall sales.


Upselling emails are a powerful tool for increasing sales. Whether introducing new products, cross-selling, or asking for referrals, these strategies tap into customer behaviors and preferences to encourage more purchases. Implementing these upsell email examples with TrackMage‚Äôs automated email feature can boost your business’s revenue and enhance customer satisfaction.

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