Imagine walking through a grocery store in your neighbourhood. You want to buy a few loaves of bread, but there are no shelves in this store. And every item in the store is lying on the floor. This surprises you, but you manage to find the bread and head to the checkout. Yet there’s another problem waiting for you: there’s no cashier! What should you do? Who can you call for help?
That is the exact reason an online shop must include certain elements that would prevent its clients from feeling lost.
Like a physical shop has shelves of products and a vendor behind the desk, a decent Shopify store must have certain pages for their customers to reach.
There are particular pages you need to have on your Shopify store that can help you make your business more successful. They are necessary because they can help you:
- make a good impression on your customers
- provide insight into your brand personality, policies and ideology
- make the information about your products more structured and organized
- maintain transparency with your customers
When a customer is confident that a store is reliable, and their personal data will not be stored and used for anything, they will be more eager to buy from you. Therefore, a structured page about your business’ products and policies equals more profit! Isn’t that exciting?
The pages you need to have…
1) First of all, you need to have an “About Us” page where you will explain who you are, what you sell and describe your brand’s message. You might think it is obvious, but people really pay attention to this information, so you need to convince them why they should buy from you and not elsewhere. Adding a professional team picture will also be a good idea to make your clients trust you.
Here’s a little tip – you could also go to Google and find a royalty-free team picture to bring your page to life. Even if you don’t have a picture of your team together.
In the “About Us” section of the page, you should include a brief introduction on who you are and what your website sells. Customers will visit this section, so make a good impression on them. You should include your brand message there as well. Really think about what kind of message you are trying to convey through your online platform. Then communicate it clearly to the readers.
Next in this section, you need to explain why these customers should buy from you and not anywhere else? For general stores, if you are one, you should explain how you source your products and how you offer the best services at the lowest prices. And of course, you should link your contact form or a contact email in case people still have questions to ask.
FAQs – This page will contain all the common questions people ask. By adding this page in your Shopify store, you will be able to minimize the number of customer service emails and ease the work for your virtual assistants. And when you cut down the work they have to do, it’s better for yourself, right?
You could totally use this page to answer the majority of customers’ emails before they even email you. Add in common questions that your customers have for you. Those are some commonly asked questions:
- How do I contact you?
- How do I check the status of my order?
- How long does shipping take?
- Why have I only received 1 product when I ordered 2?
- Do you ship internationally?
Next, the “Contact Us” page should be located on the main header of your Shopify store. The information does not have to be formal but should contain all the necessary details of your shop such as e-mal, number and other social media websites. Also, it is a good idea to mention how long it will take for you to respond to customers.
Now, your theme will have a built-in contact form. So there’s no need to worry about that. You select it from the given options.
Now, people tend to dislike these kinds of forms because they are kind of impersonal. But these forms are so much better than giving every customer your email. Now, an important note is – always state how long it will take for you to respond. For example: “Please allow 1-2 business days for a response”. Generally, 1-2 days is enough to answer the email. And adding in “business” means that you allow yourself time to relax on weekends as well.
This page should contain information about how a customer can return the product. A clear and concise return policy page gives buyers a feeling of security. If a shop doesn’t have a return policy page, consumers will be suspicious and as a result, there will be less orders. You should put this page in the footer.
Terms of Service
This page is crucial for protecting your store’s business from a copyright perspective and to avoid potential liabilities. A Terms and Conditions acts as a legally binding contract between you and your users and should be located in the footer.
Here’s a useful video if you want to learn more about each page necessary for your Shopify store: https://www.youtube.com/watch?v=_Zq_Ru_MCwU
What else is essential to direct traffic in your online shop? Collections!
This page will help you separate all your products by their purpose of use. For instance, your products can be divided into sections such as “Cat products”, “Beauty products”, “Swimwear” and etc. This will increase the likelihood of customers buying more products at once because they can find all the necessary items in one place and instantly add them to their cart. Having 3-5 collections on this page is enough.
Next, let’s go to a step-by-step guide on how to create each page:
- Go to https://www.shopify.com/
- Click on Online Store
3. Click on the “Add Page” button in the center
5. Click on “Save” in the bottom right corner
6. Once the page is created, you should add the information. Go to the “Settings” (bottom left corner)
7. Click on “Legal” and press on the “Create from template” button
8. Click on “Refund” and copy the text in the bar if you are creating the Return Policy page
Click on “Terms” and copy the text in the bar if you are creating the Terms of Services page
9. Head back into the page you created and chit the “paste” button. Some information might be unnecessary (anything in brackets), so you should delete it
10. “Save” your page
11. Copy the text in the bar
12. Head back into the page you created
13. Click the “paste” button.
You can also duplicate (the button is under the title) the page and then change its title to the name of another section, for instance – Terms of Services, or Return Policy. Then you should delete the previous texts, and add information that corresponds with the section.
Contact us page has a template created by Shopify. Click on the “contact” button in the “theme template” list:
Contact us page looks like this:
In order to create the “Collections” page, follow these steps:
- Hit the “Products” button on the left
- Head to “Collections”, you can find it in the list. Click on a button named “Create collection”
- Add a title (Cooking Collection, for instance)
- You can edit the information automatically or manually, it is up to you
- Click Save
- Add a product
And finally, you could add your Products to it!
- Press the “Save” button again
You can create multiple collections in accordance with relevant products, such as “beauty”, “cooking” or “technology”.
All done now! You should be able to create all the pages your Shopify store needs.